Five steps, and you decide at the third.

How a drowningdot site gets made, from the brief to the day it ships.

01

You say what it is for.

What the site has to do, who lands on it, and what you need them to do once they are there. If the brief is thin I will make a call and tell you what I decided.

02

The look comes out of your world, not a style menu.

Every trade has its own materials, documents and habits. Those are where the design comes from, which is why it cannot be pasted onto a competitor without anyone noticing.

03

You choose from four to nine real heroes.

Each one is a genuinely different idea rather than the same layout in new colours, and each one already runs in a browser. This is the only decision I will not make for you.

04

I attack the one you picked.

At desktop and at phone width, against a written checklist, and I remove one element. There is always one. A critique that changes nothing was not honest.

05

It ships.

The full page built out from the winning hero, deployed, then the same critique run again section by section so the energy does not die after the first screen.